MELISSA VILANDER
Growing up in Southern California — where city energy meets coastal inspiration — I was always drawn to creative expression. After high school, I moved to Mammoth to reconnect with nature and explore art and design more deeply. That passion led me to Costa Mesa, where I pursued a Bachelor’s in Advertising and Design, laying a strong foundation in marketing strategy, visual storytelling, and digital production.
Over the past 8+ years, I’ve worked across agencies, startups, and freelance clients, building a career at the intersection of creative direction and performance marketing. From leading campaign kickoffs to final delivery, I’ve been hands-on in every stage of the digital production process — managing content creation, briefing media teams, and aligning visual output with strategic KPIs.
My strength lies in translating brand values into high-performing creative — whether that’s a dynamic social ad, a landing page optimized for conversion, or a full-funnel digital campaign. I’m constantly learning new tools, testing new channels, and pushing for content that performs while still feeling authentic.
